Here are the top 10 SEO tips for your small business website. Every qDesign project is delivered with these enhancements under the hood, guaranteeing that your customers will be able to find you when they need to.
A constant stream of relevant and engaging content is the most important element to generating traffic on your website. The best websites for users, and consequently, for search engines are oft updated with useful information about a service, product, topic or discipline. The easiest way to do this is with a blog. Get your employees or executives blogging to reach out to your clients and create opportunities for link generating while giving your site a personal voice. Inquire within for blogging services from qDesign, there is no easier way to get started.
2. Social Media Distribution
If content is step one to SEO nirvana, Social Media Distribution is a definite step two. You absolutely must distribute links to fresh content on your site across appropriate social networking platforms. qDesign clients who opt for regular site maintenance enjoy the worlds simplest workflow: Blog posts are sent to qDesigns, blog pages are generated on your website, then perfectly formatted social media posts are spread around your company’s social networks. Inquire to learn how this automation is inexpensive enough to be within reach of even the smallest business.
You should be aware of placing relevant keywords in your titles, content, URLs, and image names. Think of your keywords as search terms, how would people looking for information on this topic search for it? The title tag and the header are the most important spots to put your keywords, so that is the perfect place to start.
4. Link Thyself
One of the most basic and important SEO tactics is the integration of internal links to your content. There should be standard links to your archive when creating new content and the anchor text should be relevant to the page it is linking to. MarketingVox suggests “The more relevant words that point to a page, the more likely that page is to appear in search results when users run a query with those terms.”
5. Make a Sitemap
Adding a sitemap is easy and hits three birds with one stone. It creates an archive of all of your pages, links to each of them, and reduces the number of clicks to find content on your site. This is a huge plus for your visitors and for search engines.
6. Search Friendly URLs
Make sure your page URLs have search friendly titles. It is very easy to tell what this site sells: “www.fruit.com/juice/orange/recipes” compared to this site: “www.fruit.com//108934/s201.htm”
Flash in the Pan
Flash based sites are pretty. They are enticing. But they do nothing but hamper your search engine results. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
8. Use Image Descriptions
Search Engine spiders can only search for text, but not text within your image. This means that you should make the words associated with your images as descriptive as possible. You can start by using the “ALT” Tag to place a keyword rich description on each image. The words surrounding the image are visible to search engines as well so adding captions in close proximity to your images is advisable.
9. Link Unto Others
This time, be sure to link to others. If you develop relationships with other sites that have a good web reputation within your field you will increase your street cred and your rankings will greatly improve.
10. Talk to a Pro
If you are in a business that requires the best possible search rankings in a competitive keyword market, get a pro on the line and see what they think about your unique situation. It costs nothing to email and explain your goals, heck, I’ll even give you my number and we can chat right now: 250.889.3769.