In the last post on Search Engine Optimization we looked at the benefits of having regularly updated content that is relevant to our web audience and how we can use this content to help generate internal and external links to our site, which are the first steps towards a high search engine ranking. Feel free to hop over to that post for a primer before reading on if you just landed here.
Now that you are building a professional site and are dedicated to engaging and increasing your audience, it is a good time to start thinking about what kind of a tool your blog will be in your marketing toolbox. There are a few key benefits to a well maintained blog, read on see the best of the best.
First and foremost, as a business owner, blogging is an outlet to share your expertise and build credibility with your potential clients. You can position yourself as an authority in your field, and gain their trust by providing valuable information on specific topics of interest.
Every post you make provides valuable information that you can share on social networks to keep people interested in returning to your site; helping you remain consistently at the forefront of their minds.
Through commenting and sharing, a blog encourages visitor engagement. Interaction builds relationships; relationships are memorable, improve likability, and build trust in you and your brand.
You should consider your blog your personal knowledge bank. It is a place where you can direct current or potential clients to articles that may answer their questions, or resolve their problem.
Blogging consistently provides updated content to your website and the ability to incorporate keywords. Search engines look for frequent updates, so a blog can help improve your SEO and search engine page rank.
Set it and Forget it
Most people start a blog with good intentions, and after a short period of time, the updates slow to a halt, the site stagnates, and the page rank drops off the front page. qDesign clients swear by our site maintainance program. For a small monthly fee we keep your site and blog up to date with relevant material and push all updates to your social networks. Be in touch today to free up your time and explode your business.